Getting to the beef of the problem.

Company: Portillo's

Industry: Restaurant

Services: Design Strategy, Environmental Design, In-Store Merchandising

The Problem

Portillo's asked Ideation Studio to help refine their in-store messaging and merchandising program. Customers were having trouble knowing where to look for information.

The Solution

We reduced the clutter within the restaurant and consolidated the signage formats. I also redesigned and simplified their shipping/catering logos and updated their business cards with the Portillo's classic red stripe. With fun and personable designs, I was able to bring a distinct Portillo's brand impression to their promotional signage.

Designed at Ideation Studio.