Services: Design Strategy, Environmental Design, In-Store Merchandising
Portillo's asked Ideation Studio to help refine their in-store messaging and merchandising program. Customers were having trouble knowing where to look for information.
We reduced the clutter within the restaurant and consolidated the signage formats. I also redesigned and simplified their shipping/catering logos and updated their business cards with the Portillo's classic red stripe. With fun and personable designs, I was able to bring a distinct Portillo's brand impression to their promotional signage.
Designed at Ideation Studio.