Connecting people together.

Company: Hyatt Regency

Industry: Hospitality/Restaurant

Services: Logo Design, Branding, Environmental Design


The Problem

Hyatt Regency at McCormick Place saw the open space adjacent to the walkway, connecting the Convention Center with the hotel, as a valuable but underutilized space. The challenge was to transform it into a revenue generator and be a unique addition to the hotel.

The Solution

We created a multi-purpose space that connects guests to technology and the city at large. By naming the space "Point of Interest" in addition to using a stylized pushpin icon, it emphasizes that Hyatt is an important connector for people travelling all over the world to Chicago.

Designed at Ideation Studio