Turning up the heat in the kitchen.

Company: Naf Naf Grill

Industry: Restaurant

Services: Environmental Design, In-Store Merchandising, Social Media Strategy

The Problem

Naf Naf Grill is a fast casual Middle Eastern restaurant based in Chicago, but expanding nationwide. They needed a restaurant brand that focused on fresh, premium ingredients, while also maintaining a fun and casual atmosphere.

The Solution

Our goal was to bring across the authenticity of the Naf Naf team, and to show their fun personality. By mixing a warm color palette with grafitti like graphics and edgy catchphrases, I created a brand strategy that highlights Naf Naf's whimsy and delicious food.

Designed at Ideation Studio.