Hitting the floor running.

Company: Empire Today

Industry: Retail

Services: Design Strategy, Iconography Design, Environmental Design


The Problem

Empire Today has always been "shop at home", but they wanted to move into brick and mortar. They needed a concise system for their stores that would allow customers to easily navigate thousands of flooring types.

The Solution

We created a color coding and iconography system so that customers could locate products with a quick glance. We interspersed product information and branded images to help educate the customer and reinforce Empire's budget friendly image.

Designed at Ideation Studio.