Company: Daddy's Corner | Industry: Non Profit
Daddy's Corner is an organization that works with disadvantaged youth by creating programming to encourage young fathers to be a crucial part in their children's lives. They needed a website that would promote their organization and encourage donations.
I came up with the idea of using the bear as the cornerstone for their new branding. The bear with its baby cub represents the empowerment, trust, and protection that fathers give their children. I also created the illustrations on the website to help give context to the bear in terms of Daddy's Corner's location in Washington, DC.