Nurturing Small Business Growth.


Company: Cultivate | Industry: Corporate

The Problem

Cultivate is a branch of HFI Consulting that focuses on growing small businesses. HFI Consulting wanted to make sure that Cultivate had a distinct brand, but also fit into the HFI family.

The Solution

Below you can see some process sketches and initial concepts that I designed, looking at the concept of growth and farming to express the Cultivate mission. The final logo I designed takes a minamilistic and figurative approach to the name Cultivate, as it depicts a skyline emerging from a plowed field.

Designed at Ideation Studio.