Fanning the Flames of Fandom.

Company: Clark Street Sports

Industry: Retail

Services: Logo Design, Design Strategy, Environmental Design, Brand Guidelines


The Problem

Clark Street Sports is a Chicago Sports apparel company who emphasize selling quality memorabilia that they are proud to wear. They came to Ideation Studio to help define their brand and design their new permanent locations.

The Solution

I helped them to determine that their culture really centered around a strong community of passionate Chicago sports fans. Therefore, they were charged with creating an authentic space where fans could come together to celebrate their favorite teams. This knowledge helped to inform my creation of their logo, as well as the decision to choose imagery focused on the passion of sports fans.

Designed at Ideation Studio